Nov 5, 2023
Google’s secret is out: Company spent this much to remain default search engine on Apple, Samsung, other devices
The ongoing US vs Google trial has revealed many secrets not known to the public. For instance, it had been a big guess about how much Google pays Apple to remain the default search engine on Safari, iMac, iPhones, and more. The amount, as per The New York Times report came around USD 18 billion. Now, more details have been disclosed.
As per a report by The Verge, Google accepted paying a huge USD 26.3 billion in 2021 to remain the default search engine on multiple platforms including phones and browsers. This feels true for many reasons, say when was the last time you picked up a smartphone to search about something and it took you to a search engine other than Google?
Coming back to Google’s USD 18 billion pay to Apple where the most money of Google goes: it not only continues to remain the default search engine but also prevented Apple from focusing on creating one for itself.
Is spending USD 26.3 billion worth the hassle?
In short, yes. Google parent Alphabet Inc. recently announced in its recent earnings report that the Google Search ad business made about USD 44 billion in the last three months and approximately USD 165 billion in the last year.
Apple is just the part of game, Google cashes Mozilla, and Samsung, too
Undoubtedly, Google pays the most to Apple (about USD 18 billion in 2021), however, the deal expands to Mozilla, Samsung, and several key phone makers to be the default search engine on their devices and it could likely be due to Google has monopolistically dealt with its competitors and has remained a favourite but the market is now advancing, thanks to Bing experiment and others like You(dot)com with built-in AI capabilities.
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